Why Professionals Should Continue to Blog in the Era of Twitter

"My own experience is that if you blog, every so often you pop out a signature piece. The kind of post that resonates with others and establishes your position in your field. These blog posts receive a lot of views, get linked to and turn up in Google searches. When you get one of these, congratulations! You have successfully put your flag in the ground for your field."

Hat tip: @JDTwitt