Friday, September 12, 2008

Yahoo: How Open When You Compete With Others?

Danny Sullivan's rant is great, here's a one-off gem: "Our search traffic on Search Engine Land from Yahoo yesterday? Just over 3% came from Yahoo, in contrast to 93% coming from Google.

We're not unique. Site owner after site owner will tell you this is the same. When I asked Yahoo why, Moore suggested that site owners are simply targeting their content to do better on Google."

That's why Google is the 800lb monster. Not search traffic, but referrals.