Linkblog for tracking online 'stuff' I want to hold on to, but not necessarily comment on.

Friday, July 18, 2008

Brandbuilder blog: Gimmicks vs Substance

Wagging the long tail: Gimmicks vs. Substance « The BrandBuilder Blog

posted by Steve Matthews at 12:37 PM

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Name:Steve Matthews
Location:Vancouver, BC, Canada

Steve Matthews is the founder of Stem Legal, a company that helps law firms build online profile and increase web-driven business. He is the former Knowledge Services Director at a Canadian law firm, with 12 years in-house experience guiding web marketing, KM and Library initiatives. He is a Past President (07/08) of VALL, and an active member of CALL. Steve regularly publishes his thoughts on legal technology & research here on the VLLB and on Slaw.ca. Further commentary on legal web marketing & SEO can be found over at Stem.

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Postings on the Vancouver Law Librarian Blog are provided "as is" with no warranties, and confer no rights. Opinions expressed are the personal opinions of Steve Matthews, and do not necessarily reflect the views of my employer.