VLLB Linkblog: Micro Persuasion: Forrester Creates a Model to Measure Blogging ROI

Thursday, January 25, 2007

Micro Persuasion: Forrester Creates a Model to Measure Blogging ROI

: Name:Steve Matthews; Location:Vancouver, BC, Canada

Steve Matthews is the founder of Stem Legal, a company that helps law firms build online profile and increase web-driven business. He is the former Knowledge Services Director at a Canadian law firm, with 12 years in-house experience guiding web marketing, KM and Library initiatives. He is a Past President (07/08) of VALL, and an active member of CALL. Steve regularly publishes his thoughts on legal technology & research here on the VLLB and on Slaw.ca. Further commentary on legal web marketing & SEO can be found over at Stem.

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