Good article from BW (well, good is a matter of perspective), but check out the quality of the comments at the bottom of the page. One of the better examples of user feedback online working well ...
Steve Matthews is the founder of Stem Legal, a company that helps law firms build online profile and increase web-driven business. He is the former Knowledge Services Director at a Canadian law firm, with 12 years in-house experience guiding web marketing, KM and Library initiatives. He is a Past President (07/08) of VALL, and an active member of CALL. Steve regularly publishes his thoughts on legal technology & research here on the VLLB and on Slaw.ca. Further commentary on legal web marketing & SEO can be found over at Stem.
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