Friday, September 28, 2007
Michelle Golden on Planning Your Marketing Budget
Fantastic post. Very quotable item:
"Specialties. Practice groups. Niches. Whatever you call them. Back in the early 90s, my firm's partners learned it was good to be viewed as "famous" in an industry--so each sought to be famous for something.
"Specialties. Practice groups. Niches. Whatever you call them. Back in the early 90s, my firm's partners learned it was good to be viewed as "famous" in an industry--so each sought to be famous for something.
Mind you, they stayed generalists in their day-to-day work, but they marketed as specialists. Now, 15 years later, they focus mostly on those specialty areas where they command premium pricing and their reputations make selling the work easy.
Now we are talking!"
Tuesday, September 25, 2007
NY Times to Stop Charging for Parts of Its Web Site
“What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others,” Ms. Schiller said.
Monday, September 17, 2007
Michelle Golden: Wondering Why Few People Find Your Website?
"On your firm's website do you describe the symptoms at all? Or just have bullet points listing your cures?"