I'm reading thinking this is one of the better articles I've read on law blogging in a while, and then note the author: "Margaret A. Schilt is faculty services librarian at the D'Angelo Law Library for the University of Chicago."
A little bit of Librarian pride going on this one! :-)
Steve Matthews is the founder of Stem Legal, a company that helps law firms build online profile and increase web-driven business. He is the former Knowledge Services Director at a Canadian law firm, with 12 years in-house experience guiding web marketing, KM and Library initiatives. He is a Past President (07/08) of VALL, and an active member of CALL. Steve regularly publishes his thoughts on legal technology & research here on the VLLB and on Slaw.ca. Further commentary on legal web marketing & SEO can be found over at Stem.